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Deciding what to build · 10 min read

The Comfortable Fog

In most organisations, coordination stands in for progress. Why comfort beats clarity, and what changes when AI moves the bottleneck.

Illustration of a lone figure in silhouette against an orange sky, facing a vast bank of white and slate-grey cloud.

Amplified: How AI Shortens Time

AI turns small signals into fast shifts. How to spot the early friction, pace your response, and place changes where they stick.

Stop Planning, Start Probing

A tidy change roadmap feels like control, but complex work doesn't follow it. Small probes teach you more, faster, with less collateral damage.

Onboarding an AI Teammate: The First Five Days

In January 2026 we gave an AI agent a name, a seat and a job at Orion Group. This is what the first five days actually looked like, broken permissions included.

Videos and podcasts

All videos and podcasts →
The words "Is your job safe?" on a bright blue background above the Claude, Cursor and GitHub Copilot logos12:34

Will AI Replace Designers?

A designer of 29 years on the line that decides it: whether your week is spent producing things, or being accountable for how they turn out.

Making AI useful

All Making AI useful →
Illustration of a woman seen from behind, turning her head, as white wave lines rise across her shoulders against a deep blue sky.

What AI Can't Fake

Generative AI hasn't killed the expert. It has changed what expertise means: how fast you learn now matters more than what you already know.

Illustration of a woman in profile resting her chin on her hand, against a yellow background of pipes and line drawings.

Beyond Transactions

Faster answers are the smallest thing AI offers. The bigger opportunity is using it to think, create and lead better.

Working with agents

All Working with agents →
A white-haired man in a black and white striped suit surfing a board across a wave of glowing green code.

Onboarding an AI Teammate: The First Five Days

In January 2026 we gave an AI agent a name, a seat and a job at Orion Group. This is what the first five days actually looked like, broken permissions included.

Illustration of a man sitting on a chair on top of a red block beside a small speaker, its cable trailing into blue water, against a flat red background.

Amplified: How AI Shortens Time

AI turns small signals into fast shifts. How to spot the early friction, pace your response, and place changes where they stick.

A man in glasses with folded arms beside floating blue cubes joined by thin lines on a pale background.

The Future is AI, the Future is Human

AI is poised to change the nature of management. The risk isn't AI replacing managers. The risk is managers failing to evolve while the world around them changes.

Deciding what to build

All Deciding what to build →

The Comfortable Fog

In most organisations, coordination stands in for progress. Why comfort beats clarity, and what changes when AI moves the bottleneck.

Stop Planning, Start Probing

A tidy change roadmap feels like control, but complex work doesn't follow it. Small probes teach you more, faster, with less collateral damage.

Illustration of a man standing in the shadow of a doorway, watching butterflies cross an orange and blue sky.

Change Does Not Hurt, Losing Does

People don't resist change. They resist losing things. Until you name what they're giving up, your change story sounds like propaganda.

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Change Does Not Hurt, Losing Does

People don't resist change. They resist losing things. Until you name what they're giving up, your change story sounds like propaganda.

Leading change

What AI Can't Fake

Generative AI hasn't killed the expert. It has changed what expertise means: how fast you learn now matters more than what you already know.

Making AI useful

Beyond Transactions

Faster answers are the smallest thing AI offers. The bigger opportunity is using it to think, create and lead better.

Making AI useful

The Future is AI, the Future is Human

AI is poised to change the nature of management. The risk isn't AI replacing managers. The risk is managers failing to evolve while the world around them changes.

Working with agents