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Deciding what to build

Getting the intent clear before the build: what to pursue, what to test, and what to leave alone.

Newest first

Illustration of a lone figure in silhouette against an orange sky, facing a vast bank of white and slate-grey cloud.

The Comfortable Fog

In most organisations, coordination stands in for progress. Why comfort beats clarity, and what changes when AI moves the bottleneck.

Chris Rosato ·
Illustration of laboratory glassware in orange and blue, with a gloved hand adjusting a flask on a bench.

Stop Planning, Start Probing

A tidy change roadmap feels like control, but complex work doesn't follow it. Small probes teach you more, faster, with less collateral damage.

Chris Rosato ·
Roger Martin in a blue jacket against a green background, with the title "Quick Study: A Plan Is Not a Strategy" and the Harvard Business Review wordmark.9:32

A Plan Is Not a Strategy

Roger Martin on why a list of planned activities isn't a strategy, and why the comfort of planning is exactly the problem.

Roger Martin (Harvard Business Review) · · YouTube
Eddie Obeng on the TED stage in an orange shirt, arms spread wide, holding a sheet of paper.12:37

Smart Failure for a Fast-Changing World

Eddie Obeng on what happens when the pace of change outruns the pace of learning, and why smart failure deserves better treatment than it gets.

Eddie Obeng (TED) · · YouTube