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Video · Deciding what to build

The Job Market Split Nobody's Talking About (It's Already Started)

Nate B Jones on the work that gets valuable when producing gets cheap: saying precisely what should exist, and judging whether what came back is right.

Nate B Jones pointing at his temple beside the words "your org is" and a red stamp reading "wrong"Watch on YouTube ↗ (opens in a new tab)

Nate B Jones argues that as producing software gets cheap, the value moves to saying clearly what should exist. He cites a review of 470 pull requests where AI-written code carried 1.7 times more logic errors, Google's DORA finding of more bugs and longer reviews as AI use climbed, and AWS shipping a tool that makes developers write a testable specification before any code. He expects the same shift across analysis, consulting and project management.

The failure he's worried about isn't the agent that ignores you. It's the one that builds exactly what you asked for, and what you asked for was wrong. That risk doesn't sit with engineers. It sits with whoever decided what to ask for.

His other point lands closer to home for most organisations. The work that goes first is coordination: the status decks, the translating between teams, the meeting that exists so two groups stay in step. That work was never the value. It was the price of being big. We've written about that before.

So here's a test you can run today. Take the last thing you asked someone, or something, to build. Could a person who wasn't in the room tell from what you wrote what it's for, who it helps, and how you'd know it worked? Settling that before anything gets built is the Product Bench, and we publish the answer with the work.

He's clear that this is a skill, not a personality. It can be taught.

Highlights

  • The expensive failure is not the agent that ignores instructions. It's the agent that builds exactly what you asked for, when what you asked for was wrong.
  • Coordination work goes first: the reports and the alignment exist because the organisation is big, and leaner organisations don't need them.
  • Ask whether your role would exist if the company were a quarter of the size. If the answer is no, move towards work that creates value directly.

From the transcript

The person who can take a vague business need and translate it into a spec is the new center of gravity in the organization. Doesn't matter what their title is.

Work designStrategy

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